Smartwatches haven’t been having it easy.
For starters, this is a relatively restricted market, as it still finds far few
takers when compared with other devices such as smartphones and tablets.
Although the latest gadget news says
that firms are optimistic about the prospects of smartwatches for the future,
this is a category that still hasn’t quite arrived yet. Even a gadget veteran
like Apple didn’t manage to click with its much anticipated Apple Watch, which
according to the latest smartwatch news,
failed to even register satisfactory sales. Exorbitantly priced and devoid
of any real unique features, people shied away from embracing the American
giant’s first foray into wearable technology.
Knowing that there would be need to adapt a
change in approach, Apple went a step ahead. Already being a brand that is
associated with the more affluent population, Apple tied up with luxury brand Hermès
to launch the latest edition of its smartwatch, Apple Watch Hermès. One of the
most exclusive and high end luxury goods brand, Hermès is well known for its
designer clothes, scarves and bags, many of which tend to have a waiting time
of months for purchase. Thus, the added prestige to the idea of an Apple
smartwatch is basically a gamble for the tech firm, as this may either bring
more exclusive crowd to its doors, or may tend to turn away people who do not
wish to be associated with such exclusivity.
The Apple Watch Hermès was launched last
week alongside other devices such as the new iPhone, iPad and Apple TV. However,
despite being the smallest of all the co-launches, according to the latest gadget news, the smartwatch is
the most expensive of them all. The association with Hermès may help somehow
cement and justify Apple’s high prices, as it strives to become a brand that is
associated with exclusivity, unlike other devices launched under its name.
The approach of Apple seems baffling.
Today, the gadget market is so competitive that everyone is striving to simply
outdo each other in offering the best possible specs at the lowest price. When
even brands’ high end options are coming in offers and with special discounts,
it doesn’t make sense to increase prices and try and become an exclusive brand.
In fact, even smaller brands are coming forward with fantastic products, including
smartphones and smartwatches, which means the competition in every sector is
indeed heating up. People who were once loyal to a certain brand, are willing
to try out cheaper options offering the same specifications. According to the latest smartwatch news, many newer
Chinese players are also coming forward and have announced smartwatch launches
for next year. Thus, in the midst of such offerings, Apple will have to strive
to be very
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