Microsoft is a brand that has perhaps
experienced the maximum number of ups and downs this past decade. First there
was the meteoric rise to fame in the 90’s, followed by the recent downfall, as
people started exploring other software options such as what Google and Apple
had to offer. Looking to regain its lost glory, according to the latest handheld news sources, Microsoft
has now released its latest Windows 10 absolutely free of cost for users
worldwide.
This news itself should scare Google, or at least make it sit down
and think about what Microsoft’s angle is with the new release.
Microsoft seems to be taking a leaf out of
Google’s books, as this is the first time ever that Microsoft is giving its
actual software for free. Selling the Windows software has been a regular and
major source of revenue for the tech giant, which leads to the question of why
it would give one its best and most well received releases for free? The answer
lies in the fact that Microsoft wishes to capture more of the market, using the
strategy that Google has perfected over the years, according to the latest handheld news sources.
Google smartly relies on advertisements for
its revenues, thus, it gives all its services for free, right from Gmail to
YouTube. Now, with Windows 10 come newer clauses, where more of personal
information and data is being mined and harvested to help give users more
tailored advertisements. Also, after the initial release the eventual aim of
getting everyone under one umbrella of the Windows 10 realised, Microsoft will
go back to its old game of subscription services and micro transactions to get
back money from users.
According to the latest gadgets news, Microsoft is also using Windows 10 to promote
its search engine Bing, which comes as part of the default setting of Windows
10. Thus, the search engine will further help to bolster Microsoft’s
information portal on personal data, aiding in better advertisement strategies.
Another major change that Microsoft is
bringing about reflects the ideology that Google runs on – providing all its
services in a uniform manner across different platforms. Hence, Microsoft is
now providing Office, Outlook and even Cortana on all devices and gadgets,
allowing for more information gathering and making it easier for people to
enjoy all of Microsoft’s services irrespective of the device they use. This is
a major change which may work wonders for Microsoft, according to the latest gadgets news.
Plus, Microsoft is working to make Cortana
more intelligent and accurate in the answers and results given by mining the
data collected, which in a way, may slowly move people further away from
Google’s services. Thus, in short, Microsoft is clearly revamping its
strategies now, and is working to harvest personal information so that it can
gain the edge that Google has enjoyed all these years. So, even if no one else,
with its new release and newer strategies, Microsoft is set to challenge Google
in a game that Google has perfected over the years.
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