Google to Use Email Addresses to Send Target Ads

Google is a name that is ubiquitous with the Internet. There is hardly anyone who isn’t aware of Google’s reach or isn’t influenced by this name. No matter which of the latest gadgets with specifications worth boasting of you may be using, Google will undoubtedly feature in your dictionary. However, now Google wishes to go beyond its normal scope of services and is offering its data and information to marketers to help them make more tailored and specific ads that will focus on target groups.

This news was doing the rounds for a while now, though details have only emerged on the latest gadget news recently. It is already a known fact that Google gets its main chunk of revenue through online ads but now, Google is planning to make the entire process more streamlined and focused. Rather than randomly letting mismatched ads flash on screens, Google is now aiming to make the entire process more specific and targeted, so that both Google and its customers benefit from this.

This scheme can be explained using a simple example. 

When someone goes a store and leaves behind their email address, then this address can be shared with Google, after which Google will identify the person’s tastes and preferences. Once done, then people with similar tastes will be identified and a marketer or seller for whom such people are targets, will be intimated. Thus, the marketers can directly then advertise to such people, who are more likely to turn a click into a purchase, benefiting both Google and the advertiser. This will be applicable no matter which of the latest gadgets with specifications you own or use. Google email addresses, Google search history and YouTube, will all be monitored to help attain worthwhile information in filtering out target customers for marketers.

Interestingly, this was one of the main underrated complaints that people had raised when Microsoft had launched its new and free Windows 10 amid much fanfare. In their haste to cash in on a first ever free deal from Microsoft, people failed to read the fine print which mentioned that Microsoft had permission to access and use personal data in whichever way they saw fit. Once this piece of information made it to the latest gadget news, it spread like wildfire, resulting in a huge outrage. People realized that this update gave Microsoft an unprecedented amount of access to personal data, such as email addresses, which Microsoft later clarified, was ‘to better serve its customers’, although this argument hardly settled the doubts of skeptics. Although what Google is doing isn’t exactly the same, as the email domains and other areas from where the information will be accessed will in fact be through and registered under Google’s own services, yet this still means more ads and more clutter on different devices. In the end though, whether the customer and the marketer benefits or not, Google certainly will.

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