Apple has been around for ages now and the
vision of Steve Jobs continues even after his passing away. Even after so many
years and so many criticisms and controversies, Apple continues to stay at the
top and enjoys being the number one smartphone maker in the world. Also,
despite all the hate heaped on Apple by Android fans and loyalists, it is
surprising to see that according to handheldnews sources, Apple’s position remains unchallenged in the smartphone
market.
There are many reasons why Apple is still the dominating player in the
uneven playing field that is the smartphone manufacturing business. So, what is
it that makes Apple stand out and be such a force to reckon with?
·
For starters, the brand name of
Apple is enough for most people. Several buyers have become such patrons of
this brand, that they do not really care about whether or not the device comes
with the latest smartphone
specifications or not. These are die hard Apple loyalists, who will not
give up the iOS experience in favour of Android, no matter what.
Apple users always stated that
the screen the size of a credit card was actually enough for basic use of a
smartphone. While the world was embracing bigger screens and even phablets
started doing the rounds, Apple fans remained stubborn and loyal to the
relatively tinier sized phones. However, Apple realised that bigger screens aren’t
a fad but a reality and finally, after much deliberation, there was a huge
deviation from Apple’s usual design, as it launched the iPhone 6 and iPhone 6
Plus, to great success.
·
Apple is a brand that doesn’t
rely on just one product to bring in sales and profits. This is a brand that
has three star products, all of which have their own market and customer base.
The initial craze of the iPod is what spurred on the fascination with iPhones
and the eventual design of the iPad is what made it one of the best tablets
around. In other words, rather than relying on sales of just the iPhone,
according to handheld news, even the
iPad and the iPods bring in tons of revenue for the California based company.
Thus, Apple isn’t interested in putting all its apples in one basket but
instead, strives for having back up plans all the time. Although the Apple
Watch did not come close to registering worthwhile sales, thanks to its ridiculous
price tag and lack of innovative features.
So, these are just a few of the reasons
why, as Apple says, if you don’t have an iPhone, then you don’t have an iPhone.
Coming out with a phone that sports the latestsmartphone specifications is something that Apple is used to, and is what
people expect from it anyway. So, unless something goes terribly wrong in the
future, it looks like Apple is set to continue ruling the smartphone and gadget
industry like no other brand.
0 comments:
Post a Comment